The digital era is truly amazing. With just a few clicks we are able to connect with millions of people across the globe. As the popularity of the internet continues to grow, organizations consistently place more focus on digital marketing.
This new digitized world of business means that there is a massive demand for digital marketing professionals. Organizations of every size are always in search of people with the knowledge and skills to creatively harness the power of the internet to grab the attention of prospective customers.
So if you’re passionate about stuff like content creation, SEO and social media management, a career in digital marketing is definitely the right fit for you.
Different Careers In Digital Marketing
A career in digital marketing is within everyone’s reach. Armed with a digital marketing course (or two) you will be able to branch into the specialization of your choice. Here are some of the most popular career options available in digital marketing.
- SEO Specialist
Search engine optimization (SEO) specialists have an extensive knowledge of how search engines work. They work to improve website rankings organically (or via PPC campaigns) through the use of targeted keywords and general website optimization techniques.
- Content Marketing
Content is at the heart of digital marketing campaigns. With an extensive knowledge of multi-media marketing strategies, content marketers create engaging content across all forms of digital media like social media and websites. They also create unique, quality content that’s effective in the context of an organization’s marketing strategy and goals.
Copywriting is about writing promotional content that doesn’t feel like promotional content. Copy is created in the form of blogs or editorial content, with a focus on getting readers to take action. The desired action can be anything from making a purchase, opting into a newsletter, or engaging with a brand on in the digital space.
- Social Media Specialist
Social media specialists have a deep understanding of everything related to social media. This includes the analysis and interpretation of related data and metrics. They serve as the link between organizations and the social media community. They are tasked with developing social media strategies and creating engaging content for various social media platforms.
- PPC Specialist
PPC (pay-per-click) specialists are advertising savants. They use their skills and expertise to increase website traffic and drive sales. They do this by managing and creating advertising campaigns that incorporate keywords and eye-catching graphics.
Perks Of A Career In Digital Marketing
Pursuing a digital marketing career is very popular these days. But it’s more than just a passing trend. A career in digital marketing comes with a lot of benefits such as…
- In-Demand Professional
There’s a huge demand for digital marketing professionals. So much so, that it’s created a significantly large skills gap within the industry. As a digital marketing specialist this gap gives you an incredible competitive advantage because you become an invaluable asset to anyone that hires you.
- Various Career Choices
Technology is always changing. As a digital professional this means you have a variety of specialties to choose from like content creation, social media management and more. Due to these various options digital marketers can afford to choose the type of organization they’d like to work for.
Careers in the digital field are flexible when it comes to specialization. You can start out as a social media intern and move on to content creation or social media management without much effort. But the best thing about a digital career is that it’s geographically flexible too. Lots of organizations give their employees the option to work remotely. And if you’re a freelancer you can set your own work hours and work from anywhere in the world.