In my years in digital marketing and entrepreneurship, I have seen how marketing strategies adapted to keep up with the evolution of consumer tastes and habits. Online interactions are a large part of commerce today and this is not going to change anytime soon. This means that entrepreneurs have to know how to optimize their strategies to attract digital consumers. Read on to know more.
Focus on Personalization
Customers want marketing that responds to their specific needs. There’s nothing more annoying than seeing generic advertising pop-ups because there’s a good chance that they offer no value to you. Personalized emails, newsletters with organic content, and deeper interactions with the creators themselves will always appeal to consumers. Create personalized ads tailored to the specific needs of your target demographic, something that companies like Netflix and Amazon are doing so well with the help of AI.
Work with AI
AI is already being used in customer relations, lead generation, and engagement. AI allows marketers to narrow their focus so they can create specific, targeted content using real-time information about customer preferences. With AI, you can enhance content creation, make targeted product recommendations, and improve email personalization. AI can help you streamline your marketing processes, allowing you to save on operating costs. Most importantly, AI can help you create winning products that meet the needs of consumers.
Be friends with influencers
Influencer marketing is an effective tool especially if you want more organic engagement. Influencer marketing is basically word-of-mouth advertising. People see this as more authentic than corporate advertising because the product is being pushed by a person they can interact with on a personal level. The current trend is leaning towards using AI in choosing the right influencer can who best represent or promote a brand.
Take advantage of Video Marketing
More and more companies see how video marketing helps expand their reach and increase their conversion rates. The good thing about video marketing is that you can post a video across different platforms, not just on your website. Video can be crafted to be fun, interesting and informative so that it goes viral. Video can also be reformatted into text content that can be posted as a Facebook or blog post. This versatility is what makes video an effective strategy that can be used by both small and large businesses.
Strive for social relevance
Consumers are becoming more aware of the effects of consumption on the environment. More and more consumers want to know where their products come from, how these products were produced, and the impact that manufacturing has caused to local communities. Businesses that want to advance need to take a responsible approach in marketing and manufacturing so they can create campaigns that will resonate with people who are conscious about their consumption.
Digital marketing is an evolving field that is dictated by human behaviors and advances in technology. A good understanding of the dynamics of these factors can help you craft effective marketing campaigns that effectively deliver the right products and services to the people who want and need them.
Agam Berry is a serial entrepreneur and co-founder of Quantified Commerce. Get more insights into digital marketing and entrepreneurship by visiting his website. You can also follow him on Facebook and Twitter.