Do you run a travel business and need to create a brochure showcasing the various places your customers can explore? Or perhaps you’re a travel enthusiast and want to create a one-of-a-kind brochure as a keepsake? Whatever your purpose, here are some tips for curating an effective and visually appealing travel brochure.
Gather Information
This is a vital step and requires plenty of research. Make sure to collect all the necessary information about each destination, such as its geographical location, attractions, culture, cuisine, and activities. You’ll also want to know what makes this place unique so you can highlight it in your brochure.
For example, New York City is known for its iconic skylines, world-famous attractions like the Statue of Liberty and Times Square, and vibrant cultural events.
Choose a Design
Your brochure’s design should reflect your brand identity and the places you are featuring. You want to select fonts, images, colors, and layouts that will capture readers’ attention and make them want to know more about the destinations.
For example, if you’re featuring tropical destinations, consider bright colors and beach-themed images. Or if your main focus is on culture and history, more traditional fonts and vintage-style photographs.
Write Compelling Copy
Once you have all your information and design elements in place, it’s time to write the copy. The words should be concise yet engaging enough to capture readers’ attention and interest them in visiting the destinations. So try to focus on facts that visitors would find useful or unique about each location.
For example, if you’re featuring the city of Rome, you could write about its ancient ruins, mouthwatering cuisine, and vibrant art scene.
Then, before you print out your travel brochure, you want to do one final proofread and make sure there are no errors in the content.
Pick a Printing Service
Once you’ve finished designing and writing your brochure, it’s time to find a reliable brochure printing service. Look for one that offers high-quality materials and competitive rates. Check out customer reviews and ask for samples before you make your final decision.
Keep in mind that there are different types of printing services, such as digital and offset printing. You’ll want to choose one that suits your budget and needs.
Distribute Your Brochure
Once your brochure is printed, it’s time to get it out into the world. You can distribute it in physical form at travel events and conferences, or share digital versions via email newsletters and social media.
Start by targeting the people who are most likely to be interested in your services, such as travel bloggers and adventure seekers. Then you can reach out to a wider audience with targeted ads and promotional campaigns.
Creating a travel brochure is an art that requires patience, research, and attention to detail. With these tips, you’ll be able to create a unique and memorable travel brochure for yourself or for customers that will make them excited about their next adventure!
2018 ·