With the enforcement of the ‘new normal’ on the population due to the COVID-19 pandemic, there are brand new habits in media consumption. All these new habits have an influence on the marketer’s playbook. Let’s check out how.
Experts suggest that it takes 21 days to form a new habit. With the Pandemic now stretching into its tenth month for some countries, this timeline has been surpassed by quite some way! Did we form any new habits? Well, with regards to digital video consumption, the answer is definitely ‘Yes’.
Drastic surge in online video consumption during nationwide lockdown
There are numerous statistics and data that reinstate the shift in digital consumption that is being tracked and published. In fact, Mckinsey has been keeping an eye on consumer sentiments of 45 countries. The numbers clearly show a dramatic increase in the total number of new online users who are streaming digital content. Overall, there is a 40-50% audience coverage that is adopting video content like never before.
Video streaming is being driven by social media
The all-encompassing role of video marketing has already begun to set in more than a decade ago. People, all over countries like the UK &US, love video content and with platforms such as Tik Tok continuing to grow this trend is likely to continue. Thanks to cost-effective content that is always accessible on the web that there is a fast adoption of digital videos.
Nevertheless, it can’t be denied that the popularity of video marketing has happened simultaneously with the acceptance of social media. From Snapchat and YouTube to Instagram and Facebook, these social networking platforms are assisting many brands in becoming stars and building brand value. Starting from full-fledged long format movies to fresh snackable content, everything is available in seconds all over the web.
Video Content – An evocative format for digital marketers
Video is one of the most evocative and effective forms of digital content, probably the main reason behind the massive shift from content marketing to video marketing. Wyzowl have suggested that 89% of the online marketing professionals use video as their main tool for marketing. Videos are gaining momentum rapidly and are becoming the most preferred digital medium.
There is also a noteworthy change in the expectations of consumers. They appreciate a lively brand that believes in the power of telling a story and updating itself in order to stay relevant in the industry. Thanks to videos that brands can do that.
But this story-telling format is only possible with the help of good quality professional videos. It’s always best to seek the advice and expertise of specialists when developing your own video marketing strategy. Wiser Websites, WordPress Website Specialists from the UK have noticed a sharp increase in requests for video content, with over 50% of websites they’ve developed in 2020 featuring a prominent video or cartoon on a client’s home page. .
Shoppable Videos – An interesting format
One more relevant and interesting format of video content is shoppable videos on social media platforms. Shoppable videos are influencer videos or similar video content that users can click on for purposes like buying. Shoppable media is more like the salesman in the store who coaxes the shopper to buy a product and informs why the purchase is admissible. Such a video engrosses the shopper and arouses emotions that one hopes lead to a purchase.
But this story-telling format is only possible with the help of videos, so get filming!