The COVID-19 global pandemic has disrupted business and shifted almost every aspect of our lives. Online marketing has emerged as one of the best ways for companies to stay afloat in turbulent times. In this post, we’ll look at some of the reasons that SEO is more crucial than ever before for your business.
SEO or search engine optimization is a strategy of online marketing that aims to make your business a top-ranked search when users search for your industry or product. Search engines like Google succeed because they help people find what they want to find. The search engines’ algorithms can search through billions of websites and pages to find the most relevant site for the search result.
With the help of Local SEO Search, one of the top SEO agencies in Canada, those search engines can find you, so your customers can find you in an online search.
Public Health restrictions around the global COVID-19 pandemic have closed many in-person shops and left people, if they could, working from home. People are still buying goods and services, but finding what you need is no longer as simple as going to a store and browsing.
Online shopping for products and services has exploded, and the world’s markets are now online. If you want your business to survive this pandemic, you want to make sure your business is online too. If your goal is to find new customers, let’s say, they are searching for “videography services near me”, it is essential that your customers can find you online. And that is where SEO comes in.
Not only are people using their computers more than ever before, but we’re also using our smartphones as calendars, meeting devices, shopping portals, maps and photography studios. It is essential that your website is optimized for mobile users, or you could be missing out on a huge segment of the market.
Local SEO is a great way to help local customers find you. Local SEO is like a sub-directory where businesses are categorized by where they are regionally. So if someone nearby is searching for a plumber and your page is optimized for local SEO, they should find your plumbing business in the top listings. You don’t have to be the top plumber in the country, just in your neighbourhood.
SEO is also very effective at helping you reach specific target markets. Think of your ideal customer and how they might search for your service or business. Use those phrases or keywords on your website or posts. That way, when those customers use those words to search, your website is more likely to rank high in the listings.
Suppose your goal is to find new customers, research where they spend their time online and what types of websites they visit. Like any marketing plan, hiring an SEO agency in Vancouver works best if you have a specific goal and target market to focus on.
Online analytical tools make it easy to precisely see how well your plan works and what users you are attracting. It is an on-going process, but by targeting and making adjustments to be more effective, you’ll find the best way to reach your target markets.
With the economic downturn of the global pandemic, many businesses are cutting back on marketing and advertising. Companies that invest in SEO now will be able to take advantage of this and build a long-term online presence.