It can go without saying that the COVID-19 made 2020 a tough year for entrepreneurs. The business landscape changed dramatically, causing many business owners to shift their model completely.
Whether it was learning how to optimize Zoom video conferences or keeping employees in high spirits during the quarantine, leadership continues to be a necessary quality for anyone who wants to become a successful entrepreneur.
We caught up with digital-response marketer and business developer Nimrod Santo and asked him on how to be a good leader during the global pandemic. Santo has proven to be one of the most successful online business developers over the past few years while still having time for doing the things he is most passionate about.
Have a Clear Schedule
Believe it or not, one of the most important factors of becoming a good leader is having a set schedule for yourself. Especially during a global pandemic, it’s easy to lose track of time by getting sucked into the news.
That being said, I like to set a schedule for myself that includes all the tasks I need to get done while also scheduling in surfing time and relaxation time.
Communication is Key
As a direct-response marketer, I cannot stress enough the importance of communication. Now more than ever do we need to be clearly communicating with clients, listening to their needs, and being accessible to them.
The pandemic has put a lot of extra strain on communication, so have a plan on how to effectively speak with your customers and check in with them regularly.
Good leaders always have an answer. Especially in these tough times, it’s important to stay creative with your business model.
Start to think outside the box, even if it feels uncomfortable. COVID-19 has taught us that we are adaptable, and I think this is a mindset we should keep even after the global pandemic is over.
Have a Back Up Plan
The biggest mistake any leader can make is thinking their plan will not go wrong. It will, even in the slightest.
That being said, I think it is vital for any entrepreneur to have a plan for emergencies or fall outs, so when the rest of the company doesn’t know what to do, you do,
This may sound silly, but I always tell other entrepreneurs that the key to success is staying calm and collected. If you are calm, it is likely your employees will be less stressed as well.
I like to schedule in surf time or relaxation time into my busy schedules to leverage my work load.