• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Task Lab

the task lab

  • Home
  • About
  • Lifestyle
  • Technology
  • Business
  • Traveling
  • Health
  • Contact

Mistakes Entrepreneurs Must Avoid While Branding A Business

March 4, 2020 Laura

Facebook0Tweet0Pin0LinkedIn0

This article takes you through some of the most common mistakes entrepreneurs make while branding their businesses. These mistakes are not just limited to small businesses alone but can be traced to mid-sized enterprises as well. More prominent companies become big by avoiding these blunders. If you are setting up your company, consider reading this article.

1. Marketing is not branding

Most people think that the two are the same. They are wrong. Branding and marketing are inter-related but aren’t the same. Branding is deciding who you are. It is the process to define and execute your brand personality. What does your brand stand for? What is its brand promise? What is your brand aiming to do, how does it help people who are buying it? What is your brand tone- friendly or straight in the face?

Marketing is telling your customers about your brand. You use marketing to tell others about your brand availability. Marketing is about price, promotions, etc. You use marketing channels to fit your brand in your consumer’s persona.

2. Not taking professional help

Successful entrepreneurs recognize their limitations. They understand the importance of professional advice. Entrepreneurs are all the time looking out for experts like Brandmatters Australia to help them in marketing and sorting PR issues. If you have an idea and want to validate it, don’t hesitate in approaching more knowledgeable people. Create and develop professional relationships.

3. Confusing branding with logo

This is the most common mistake that entrepreneurs make; spending precious advertising dollars to create a logo while not focusing on branding. Please remember that a logo is just one part of a brand. A logo is a visual representation of your brand. The former is much bigger than a visible symbol; it tells the whole world about your product. Don’t spend too much of your time creating a logo. Instead, devote a few hours every day to make your brand better.

4. Lack of focus

We agree that staying focused is very difficult for any entrepreneur. He has to do so many things to run his business. From fixing leaking pipes to raising funds, he has to do everything to keep his business running.

However, this shouldn’t stop you from focusing on your brand. Your business will also grow if you have the right branding strategy. Running a start-up is a delicate task; you will have to balance so many things while focusing upon your most important job- make your brand better and unique.

5. Over-branding

Some entrepreneurs are always too edgy. They are forever trying to sound unique from their competitors. This isn’t a bad thing. Brands need to be focused and unique. However, you need to step back and do some soul searching; are you stretching yourself too thin? In the quest to be unique, are you doing something crazy? How difficult would it be for you to come back to your previous position if things don’t work out?

6. Consistency

Sometimes we are not consistent in our messaging. We fail to show up daily in front of our consumers. Worse, our digital messaging is not in tune with what we say on print, TV, and radio. This is a consistency failure. Great brands always show up and are consistent in their messaging.

7. Don’t go by trends

It’s great to follow trends and be inspired by them but don’t adopt them all the time. Many start-ups mindlessly copy whatever is happening in the market and lose their originality. This is a marketing blunder and takes away your uniqueness. In short, consider adopting some of the ideas mentioned above while branding your business.

 

 

0 Shares
Facebook0Tweet0Pin0LinkedIn0

Business

Primary Sidebar

About The Task Lab

Hi! I’m Laura and here at The Task Lab we are all about organization, productivity, technology and budgeting. We want to provide you with tools to enhance your daily life, with as little effort as possible. A lot of this has to do with building new habits, which we will talk about a lot.

Follow Us Online

  • Facebook
  • Google+
  • Instagram
  • Twitter

Archives

  • February 2021 (18)
  • January 2021 (15)
  • December 2020 (20)
  • November 2020 (23)
  • October 2020 (10)
  • September 2020 (13)
  • August 2020 (20)
  • July 2020 (17)
  • June 2020 (20)
  • May 2020 (11)
  • April 2020 (18)
  • March 2020 (29)
  • February 2020 (17)
  • January 2020 (16)
  • December 2019 (35)
  • November 2019 (21)
  • October 2019 (17)
  • September 2019 (12)
  • August 2019 (19)
  • July 2019 (10)
  • June 2019 (15)
  • May 2019 (17)
  • April 2019 (12)
  • March 2019 (20)
  • February 2019 (1)
  • January 2019 (4)
  • December 2018 (2)
  • November 2018 (3)
  • October 2018 (1)
  • September 2018 (6)
  • August 2018 (6)
  • July 2018 (5)
  • June 2018 (8)
  • May 2018 (8)
  • April 2018 (5)
  • March 2018 (35)
  • February 2018 (9)
  • January 2018 (24)

Recent Posts

  • Useful Expat Tips on How to Manage Your Finances When Living Abroad
  • How to Ensure Your Workplace is Safe for Employees
  • Senior Wellness: 5 Tips You Need to Know
  • The New Pet Checklist
  • What Does a Web Order Management System Deliver For Small Business?
  • Stainless Steel Brad Nails – Why You Should Get The Right Tools For The Job
  • Little Indications That It Is Time To See An Eye Doctor
  • Why You Will Still See Office Printers For Sale
  • Portable Yoga Studio – What You Will Need
  • 6 Smart Ways Stock Market Companies Can Avoid Fraudulent Activities

Facebook

The Task Lab

Footer

About US

Hi! I’m Laura and here at The Task Lab we are all about organization, productivity, technology and budgeting. We want to provide you with tools to enhance your daily life, with as little effort as possible. A lot of this has to do with building new habits, which we will talk about a lot. Read More…

Recent Post

  • Useful Expat Tips on How to Manage Your Finances When Living Abroad February 25, 2021
  • How to Ensure Your Workplace is Safe for Employees February 24, 2021
  • Senior Wellness: 5 Tips You Need to Know February 24, 2021

Facebook

The Task Lab

Copyright © 2021 · Daily Dish Pro on Genesis Framework · WordPress · Log in

COPYRIGHT 2018 ·The Task Lab