Are you a small business that’s looking to establish your brand in the Miami community? Do you wish to see exponential growth in the upcoming years? If so, then you need to learn all you can about how to grow your Miami business.
Doing so can help you land concrete steps to follow. Rather than just doing generic tasks like “making a marketing plan” or “prospecting B2B clients”, you’ll have a more in-depth approach. The more refined your approach, the better results you’ll have.
See below for several strategies that you can incorporate into your Miami business to grow your company, beginning in 2021.
1. Find Your Target Market
It’s shocking how many business owners start their company without ever considering who they’re creating the business for. Using “everyone” isn’t an acceptable answer. No brand appeals to “everyone”. Not even the titans of the corporate world.
Instead, you need to find the niche market that is legitimately interested in what you have to offer.
One of the best methods we recommend is creating buyer personas. These are imaginary customers that you make up to define members of your target audience. These will help you understand your clients better and help you make marketing/sales decisions accordingly.
Let’s give it a try! Say you’re starting a high-end interior design company in Miami. In that case, you might create a buyer persona named “Victor”.
Victor is a very wealthy man. After decades of running his own company, he’s finally ready to relocate to the south and live near the water. He buys a $1 million piece of property but doesn’t know the first thing about how to furnish/design the space. That’s where you come in!
But where to reach Victor? Victor enjoys getting involved with the local chamber of commerce and has been known to check his Facebook often. Now you have a lead on where to find wealthy consumers such as himself!
2. Build Your Online Presence
These days, it doesn’t matter if you’re trying to build an international brand or one that only services people in your Miami community; you have to build an online presence.
The power of the digital marketplace is undeniable. Even when people are looking for local services, what do they do? They visit Google and search for “restaurants near me”, “car shops near me”, etc.
Only the businesses with an online presence will pop up in the search results. That’s why you need to focus on creating a Miami business website and extending your reach.
One of the best methods for doing that is Search Engine Optimization—SEO for short. SEO is essentially trying to make your website as polished and attractive to search engines (Google) as possible.
This takes many key elements. You need to focus on site speed, site layout, keyword optimization, backlinking, and creating high-quality content.
Don’t worry, though! You don’t have to do it yourself if you don’t want to. You can hire a Miami SEO company to build your site’s SEO and get you out in front of your target market. In time, it will start bringing the clients to you!
3. Build Your Network
Perhaps your network is what got you interested in starting your own company, to begin with. Maybe you’ve just moved down to the Miami area and started a business simultaneously.
Whatever the case might be, you’ll want to focus on growing your network. Trust us, you can never have too many contacts.
For small businesses, we recommend getting involved in your local chamber of commerce. This is a great way to meet the owners of other nearby businesses and can help you generate B2B sales from the get-go.
That’s not all, though. You can also stay updated with local networking events to find future employees, more investors, business partnerships, and the like.
Building your network can help you if you need repairs, to hire subcontractors for a service, or to make connections with like-minded entrepreneurs.
4. Get Involved With Social Media
Customers are smarter than ever. These days, they want to make a legitimate connection with any company they invest in. Yours included.
Thankfully, there’s a great way to build rapport with your target audience, even if they’ve never met yours before on social media.
Contrary to popular belief, you shouldn’t just make an account for each platform to reel in the most fish. It doesn’t work like that. If you invest little time into many platforms, you’ll never see any results from them.
Instead, focus on the platform your target customers are on the most. Build your brand there, first. Then you can think about adding other platforms as you go along.
5. Build Your Email List
Social media is a wonderful asset, but some brands become a little too reliant on it. Here’s the harsh reality: a platform could disappear overnight.
Don’t believe us? That’s exactly what happened to Vine back in October of 2016. Over 200 million users and bam! it’s gone.
Email is here to stay! Be sure to build your email list by providing a strong call to action in your content, pop-up surveys, run promotions on your social media platforms, etc.
Build Your Miami Business With These Helpful Tips
These five tips will get you in the door. Now that you’ve seen several strategies to use to build your Miami business, be sure to use them to your advantage.
Start with step one. Analyze all of the members of your target audience, then create a digital marketing strategy for how to reach out to each buyer persona you create.
Be sure to browse our website for more articles on how to grow your business, as well as many other helpful topics.