It would be hard to deny that digital marketing reigns supreme. As society becomes increasingly digital, it is an industry that is continuing to grow at breakneck speed and shows no sign of slowing down. As such, every business should have a thorough digital marketing strategy. But what about old school techniques? Are they still relevant?
Here are the most beneficial old school marketing methods for your business.
With the rise of social media, many now view email as an old and outdated method of marketing, but it still has its benefits. This is because email allows you to connect with your customers in a different way than you would on Facebook.
Social media allow you to build your business brand and form relationships with customers, while email can be used to directly promote your company and its products. When used together, this old school method can be very effective.
Flyers and leaflets are still two of the most effective forms of marketing. They showcase what your business is about and what you can do differently from your competitors. As such, door dropping flyers and leaflets can promote a business, helping you to reach new customers and support your digital marketing campaigns. They are also low-cost, making them efficient and cashflow friendly.
Promotions and Freebies
It is almost impossible to over estimate how effective these old school methods are – after all, everyone loves getting something for free. To make this work for your business, provide promotional items that highlight your brand. This could be anything from a tote bag with your logo to branded pens or bookmarks, which if used, will provide an advert for your business. Just make sure to choose items that are useful to your customer or client base.
One of the oldest and most effective forms of marketing is word of mouth. Although you can create beautiful flyers, have an amazing website and curate a great brand through social media, customers care about the experience of others. Reviews and feedback still influence buying decisions, so harness this and ask for testimonials. You can then display these on your marketing to bolster your advertising.
Networking and Events
Getting out there and putting a face to your business remains a good marketing strategy. If you operate business-to-business, it allows you to make connections, or if you operate within the local area, it could help to grow your customer base. Make sure to take flyers, business cards and promotional items to help make an impact.
Even in today’s digital world, these older marketing ideas can still be effective. Tip: to get the most out of old school marketing techniques, use alongside your current digital marketing methods.