What is branding? As a broad term it can be confusing. While your immediate thoughts may be of a logo, branding goes far beyond this to include customer service and marketing choices. However, for this article, we will be focusing on branded packaging. While building a … [Read more...] about How Important Is Packaging For Brand Awareness?
It’s fair to say that we are living in a digital era, where almost all aspects of our lives can involve some form of technology and the business world is of course no exception. This has in turn led to a rise in the popularity of ecommerce, as consumers prefer the ease and … [Read more...] about Key Things To Consider Before Starting An Ecommerce Business
The last decade or so has been an exciting time for cloud adoption, but what can we expect over the next ten years? Businesses can expect to continue to be transformed by the technology and here’s what you should know about this next exciting phase of cloud computing in the world … [Read more...] about 7 Things To Understand About Cloud Computing’s Next Phase In Business Transformation
The critical business reality is that an increasing number of people make use of online platforms and channels to actively engage with a brand. It is, therefore, reasonable to conclude that any progressive brand keeps its fingers on the pulse of its demographic by knowing where … [Read more...] about Impede Brand Suicide – Engage With A Wider Demographic Through Relevant Online Marketing Tools
Virtual reality has become one of the fastest growing technology sectors in recent years. Casual players and hardcore gamers alike have been quick to adopt VR in order to experience a thrilling sense of immersion. But the industry is still growing and there is plenty more that … [Read more...] about How VR Gaming Will Expand Further In 2018